The Extension Education Institute, Rajendranagar is a premier and pioneering institute established in September, 1962 and financed by the Ministry of Agriculture (Dept. of Agriculture & Cooperation), Govt. of India, New Delhi under the administrative control of Acharya N. G.Ranga Agricultural University. The Institute caters to the training needs of the middle level functionaries of development departments of Andhra Pradesh, Tamil Nadu, Karnataka, Kerala, Orissa, Union Territories of Andaman & Nicobar Islands, Puducherry and Lakshadweep.

The location of Extension Education Institute in the midst of national and international organisations in the field of agricultural development like MANAGE, NAARM, NIRD, NPPTI, NRCS, DRR, DOR, CRIDA, NRSA, ICRISAT, Dr. MCR HRD-IAP and IIIT is unique for utilizing their expertise for effective organization of training programmes besides the faculty of its own.

Mandate of the Institute

• To improve the skills and professional competency of extension functionaries of development departments, SAUs, private firms and voluntary organisations
• To demonstrate most effective training techniques useful for the personnel working in development departments
• To conduct action research and publish information on extension systems
• To provide consultancy to development agencies

Management Committee

As per the directives of the Directorate of Extension, Ministry of Agriculture, Govt. of India, a management committee has been constituted under the chairmanship of the Vice-Chancellor, Acharya N.G.Ranga Agricultural University. The committee meets twice a year to enhance the quality of training programmes and help in effective functioning of institute.

Training Programmes

This institute organizes two types of training programmes viz., On-campus and Off-campus. These programmes are designed considering the training needs of middle level extension functionaries of client states with a view to uplift the overall socio-economic status of farming community.

On-campus Workshops

Thirty (30) On-campus workshops are approved for 2010-2011.

S. No.	Name of the workshop	Dates
1	Change management in Extension organizations to meet emerging challenges	June 21-26, 2010
2	Public Private Partnership in changing agricultural scenario	June 28 to July 3, 2010
3	Promotion of organic farming for sustainable agriculture	July 5-9, 2010
4	Time and Stress management for effective performance of extension personnel	July 12-17, 2010
5	Recent extension approaches for effective Transfer of Technology	July 19-24, 2010
6	Communication skills for effective extension services	July 26-31, 2010
7	Soft skills for personality development	Aug. 2-7, 2010
8	Promotion of post harvest technologies and value addition in Agriculture and Allied sectors	Aug. 9-13, 2010
9	Operationalisation of ATMA & SREP	August 16-21, 2010
10	Commercial farming in Agriculture and Allied sectors	August 23-28, 2010
11	Mass media for Transfer of Technology	Sep. 3 – 8, 2010
12	Entrepreneurship development for rural transformation	Sept. 13-18, 2010
13	Leadership and Team building skills in Extension organizations	Sept. 20-25, 2010
14	Promotion of mechanization for profitable agriculture	Sept. 27 to Oct.1, 2010
15	Managerial skills in Extension organizations	Sept. 27 to Oct.1, 2010
16	Farmer Field Schools for effective Transfer of Technology	October 4-8, 2010
17	Training management in development organizations	October 18-23, 2010
18	Promotion of export oriented agriculture in the wake of WTO	October 18-23, 2010
19	Human Resource Development for effective extension services	October 25-30, 2010
20	Stress management for women extension officers*	November 8-12, 2010
21	Market led extension for Agriculture and Allied sectors	November 8-12, 2010
22	Building Community Based Organizations for people empowerment	November 22-27, 2010
23	Extension methods for effective Transfer of Technology	Nov.29 to Dec.3, 2010
24	Community Based Natural Resource Management and Bio-diversity	Nov.29 to Dec.4, 2010
25	Climate change and challenges in development sectors	December 6-10, 2010
26	Problem solving skills for effective organizational management	December 20-23, 2010
27	Process documentation skills for effective extension services	December 27-30, 2010
28	Promotion of precision farming for better profitability	Jan. 3-7, 2011
29	WTO and its implications on Agriculture and Allied sectors	Jan. 17 - 22, 2011
30	Participatory training methods for extension functionaries	Jan. 31 to Feb.5, 2011

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Off-campus Trainings

Eighteen (18) Off-campus training programmes are approved for 2010-2011

State / Dept.		Title of the Training Programme	Tentative Month	Tentative Place
Andhra Pradesh
Agriculture		Recent extension approaches for effective Transfer of Technology	June, 2010	Nandhyal, Kurnool Dist.
Agriculture		Change management in Extension organizations to meet emerging challenges	July, 2010	Warangal
Horticulture		Public Private Partnership in changing agricultural scenario	August, 2010	Hyderabad
Animal Husbandry		Change management in Extension organizations to meet emerging challenges	August, 2010	Hyderabad
Karnataka
Agriculture		Public Private Partnership in changing agricultural scenario	October, 2010	Arabhavi, Belgaum (Dt.)
Animal Husbandry		Recent extension approaches for effective Transfer of Technology	June, 2010	Davanagere / Hospet
TamilNadu
Agriculture		Operationalisation of ATMA & SREP	November, 2010	Kudumlanmalai Pudukottai (Dt.)
Fisheries		Change management in Extension organizations to meet emerging challenges	December, 2010	Chennai
Kerala
Agriculture		Training management in development organizations	September, 2010	Kozhikode
Dairy Development		Communication skills for effective extension services	December, 2010	Thiruvananthapuram
Dairy Development		Leadership and Team building skills in Extension organizations	January, 2011	Thiruvananthapuram
Orissa
Agriculture		Recent extension approaches for effective Transfer of Technology	September, 2010	Bhubaneswar
Animal Husbandry		Market led extension for Agriculture and Allied sectors	June, 2010	Bhubaneswar
Fisheries		Operationalisation of ATMA & SREP	October, 2010	Bhubaneswar
Puducherry
Agriculture		Public Private Partnership in changing agricultural scenario	July, 2010	Puducherry
Andaman & Nicobar Islands
Agriculture		Change management in Extension organizations to meet emerging challenges	September, 2010	Port Blair
Agriculture		Recent extension approaches for effective Transfer of Technology	November, 2010	Port Blair
Lakshadweep
Agriculture		Recent extension approaches for effective Transfer of Technology	October, 2010	Kavaratti

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1. Change management in Extension organizations to meet emerging challenges (June 21-26, 2010)

Emerging challenges: Need for change management; Extension reforms for managing change in organizations; Managing change at work; Change resistance & overcoming barriers to change; Influencing people for strategic change; Working in teams for change management; Leadership for managing change; Positive attitude for managing change; Organizational commitment and work culture for managing change in extension services; Human Resource Management for organizational change; Change management in agriculture for enhancing productivity; Change management in Horticulture; Managing change in Animal Husbandry Extension Services; Field visits to relevant institutions and Back home planning.

2. Public Private Partnership in changing agricultural scenario (June 28 - July 3, 2010)

Emerging needs of Public Private Partnership in agricultural extension; Extension reforms in India : A way forward for Public Private Partnership; Public Private Partnership in the wake of WTO; Scope for Public Private Partnership in agricultural development programmes; Factors influencing Public Private Partnership; Potentials and Limitations of Public, Private, NGOs and Farmers in extension delivery; Public Private Partnership approaches : Contract, Corporate and Cooperative farming; Farmer groups for effective networking; Market intelligence for Public Private Partnership; Experience sharing by the entrepreneurs; Field visits to relevant institutions and Back home planning.

3. Promotion of organic farming for sustainable agriculture (July 5-9, 2010)

Organic farming : Need, importance and scope for sustainable agriculture; Organic practices and processes in Agriculture; Organic practices and prospects in Horticulture; Organic practices in Livestock production : Dairy, Meat, Poultry and Fisheries; Organic farming : Role of Bio inputs; Organic products : Quality parameters and certification standards; Marketing of organic products : Prospects and linkages; Group and market led extension for promotion of organic farming; Planning and development of extension strategies for promotion of organic farming; Field visits to organic farms and markets and Back home planning.

4. Time and Stress management for effective performance of extension personnel (July 12-17, 2010)

Time management: Importance in extension organisations; Stress management: An overview; Time analysis: Exercises on time management; Time management : Methods and techniques; Stress management at work place: Methods and techniques; Change management to cope up stress; Positive attitude for effective performance; Emotional intelligence for better interpersonal relations; Practical exercises on stress management (Yoga & Meditation exercises); Field visits to relevant institutions and Back home planning.

5. Recent extension approaches for effective Transfer of Technology (July 19-24, 2010)

Agricultural extension : Genesis, Process and Progress; Extension reforms in India; Extension approaches for Transfer of Technology : Indian and global experiences; Community mobilization for effective extension delivery; Innovative participatory approaches for TAR and ToT; Group led extension for effective ToT; Market led extension: A effective approach in ToT; Farmer led extension for dissemination of farm technologies; Cyber extension for effective ToT; Mass media support for ToT; Public Private Partnership in agricultural extension; Field visits to relevant institutions and Back home planning.

6. Communication skills for effective extension services (July 26-31, 2010)

Communication skills for EES: An over view; Oral Communication; Non-verbal Communication; Listening skills; Reading skills and writing skills; e- Communication; Extension talk; Skill Teaching; Planning and Preparation of Extension talks and Skills by the participants; Presentation and Evaluation of communication skills; Field visits to relevant institutions and Back home planning.

7. Soft skills for personality development (Aug. 2-7, 2010)

Personality development: Significance of soft skills; Building positive attitude; Developing self confidence; Emotional intelligence; Communication skills; Stress management skills; Leadership development skills; Team building skills; Negotiating and Conflict management skills; Motivational skills; Creative thinking and Problem solving skills; Interpersonal skills; Observation skills; Strategies for enhancing soft skills; Institutional visits and Back home planning.

8. Promotion of post harvest technologies and value addition in Agriculture and Allied sectors (Aug. 9-13, 2010)

Emerging trends in Post Harvest Technologies and Value addition; Post harvest technologies and value addition in food grains; Post harvest technologies and value addition in horticultural produce; Post harvest technologies and value addition in Dairy; Post harvest technologies and value addition in Meat and Poultry; Post harvest technologies and value addition in Fisheries; Indigenous technologies for post harvest management and Value addition; Promotion of Rural Agro Processing centres by farmers; Promotion of FIGs for management of PHTs and Value addition; Public Private Partnership for promotion of PHTs and Value addition; Development of entrepreneurship for PHTs and Value addition; Extension strategies for popularization of PHTs and Value addition; Institutional visits and Back home planning.

9. Operationalisation of ATMA & SREP (Aug. 16-21, 2010)

Orientation on Extension Reforms & ATMA; Operationalisation of ATMA and SREP; Roles & Responsibilities of different Stake holders and presentation Cafeteria of Activities, Funding and Linkage mechanisms; Preparation of Block & District Action Plans and State Extension Work Plan (SEWP); Farmer groups and Federations; Promotion of Public Private Partnerships in agriculture and allied sectors; Market led extension; Convergence of Extension activities at District and State level; Mass media support and ICT in agricultural extension; Gender concerns in Agriculture & allied Sectors; Sharing of ATMA field experiences; ATMA status : Operational problems and suggestions; Institutional visits and Back home planning.

10. Commercial farming in Agriculture and Allied sectors (Aug. 23-28, 2010)

Commercial farming : Need and scope; Commercial farming in the context of WTO; Production technologies for high value agriculture crops; Production and post harvest technologies for horticulture crops; Commercial livestock production at different farming levels; Mechanization in commercial farming; Precision farming : Water management and microfertigation in commercial crops; Promotion of commercial farming through contract, corporate and cooperative approaches; Group approach to commercial farming; Commercial farming : Market intelligence; Institutional support to commercial farming; Extension strategies for promotion of commercial farming; Institutional visits and Back home planning.

11. Mass media for Transfer of Technology (Sep. 3 – 8, 2010)

Mass communication: Importance and scope in Transfer of Technology; Role of Print media in ToT, Writing for farm families – News stories, Success stories & Features; Planning and preparation of information materials; Planning, preparation and production of farm radio and video programmes; Electronic media in ToT; Traditional and folk media; ICT and e-communication in agriculture; Interaction with media experts, visits to media centres and farmer fields; Institutional visits and Back home planning.

12. Entrepreneurship development for rural transformation (Sept. 13-18, 2010)

Entrepreneurship : Need & Scope for rural Transformation; Entrepreneurship : Planning and establishment of enterprises; Establishment of agri. enterprises; Opportunities for horti. enterprises; Promotion of livestock enterprises; Micro enterprises for rural women; Micro financing and institutional support to rural enterprises; Market linkages and support for rural enterprises; Group approach for promotion of rural enterprises; Experience sharing by successful rural entrepreneurs, Visits to successful enterprises and Back home planning.

13. Leadership and Team building skills in Extension organizations (Sept. 20-25, 2010)

Role and Importance of leadership and team building in extension organizations; Leadership styles and skills; Successful Team building process and skills; Assertive communication, self esteem, Developing positive attitude; Interpersonal skills for effective leadership and team work; Time management for effective performance; Emotional intelligence; Creative thinking, Decision making and Problem solving skills for effective team work and leadership; Negotiation and Conflict management skills; Motivational skills for organisational success; Strategies for improving leadership and team performance, Institutional visits and Back home planning.

14. Promotion of mechanization for profitable agriculture (Sept. 27 - Oct.1, 2010)

Farm mechanization : Importance in agriculture, Pre and Post harvest mechanization for profitable agriculture : Recent Advances, Micro-irrigation and fertigation in agriculture, Mechanization for water management to enhance water productivity and sustainability, Precision farming : Role of mechanization, Government schemes for promotion of farm mechanization, Drudgery Reduction Technologies for farm women, Farm mechanization for small land holdings, Extension strategies to promote farm mechanization, Field visits & institutional visits to CRIDA, ICRISAT, DRR, WALAMTARI, AP AGROS, KARSHAKA industries, ANGRAU and farmers’ fields and Back home planning.

15. Managerial skills in Extension organizations (Sept.27 - Oct.1, 2010)

Agricultural Extension Management in India : An Over view; Role of extension professionals in the changing scenario; Planning skills; Time management skills; Team building skills; Leadership development skills; Interpersonal skills; Negotiating and Conflict management skills; Creative Decision making and Problem solving skills; Communication skills; Motivational skills; Effective Meeting Management skills; Delegating skills; Creativity in organisational management; Networking and linkage mechanisms; Strategies for enhancing managerial skills in extension organizations; Institutional visits and Back home planning.

16. Farmer Field Schools for effective Transfer of Technology (Oct. 4-8, 2010)

Farmer Field School : An effective approach for Transfer of Technology; Sustainable practices for important crops; Sustainable practices in animal husbandry, poultry, fisheries etc.; Biological control : A sustainable Approach; Agro-eco system analysis : An important tool in FFS; Important extension methods in FFS; Communication and Facilitation skills for conducting FFS; Decision making and problem solving skills in FFS; Group dynamics and leadership; Case studies and visit to successful FFS and Back home planning.

17. Training management in development organizations (Oct.18-23, 2010)

Training Management : An over view; Training Need Assessment; Training planning and Preparation; Training objectives and Course content; Designing of Training Programme; Training methods – Extension talk, Skill teaching, Brain storming, Panel discussion, Buzz session, Role play; Field and institutional visits, Focused Group Discussion, Case Study, Individual and Group presentations, Simulated exercises, Management games, Recall sessions and Experiential learning; Instructional aids for training, Facilitation skills, Check list, Monitoring and Evaluation of training programme; Follow up of training programmes; Conducting of training programmes by the participants; Field visit and Back home planning.

18. Promotion of export oriented agriculture in the wake of WTO (Oct.18-23, 2010)

Need and importance of export oriented agriculture in the wake of WTO; Importance of AoA, Dumping and Antidumping laws in relevance to agricultural exports; Food safety measures and quality parameters : SPS & TBT; Standard operating procedures for agricultural exports; Production technologies for quality exports : Commercial crops, Dairy, Meat, Poultry, Fisheries etc.; Post harvest technologies for exports : Agriculture and allied products; Economics of export oriented agricultural commodities and financial support; Market intelligence; Supply chain management; Role of APEDA in agricultural commodity exports; Linking small farmers to Domestic and global markets : Successful farming models; Extension strategies for promoting export oriented agriculture; Farm and Institutional visits and Back home planning.

19. Human Resource Development for effective extension services (Oct. 25-30, 2010)

HRD in extension organizations : An over view, Extension services in Agriculture & Allied sectors - Status, Issues and Challenges; Mechanisms of HRD in extension organizations; Training – A potential means for capacity building; Organizational commitment & work culture; Interpersonal skills; Communication skills; Positive attitude; Leadership skills for HRD; Motivation for effective extension services; Team building; Change management for Organizational development; Ethics & values for better extension services; Strategies for HRD; Institutional visits and Back home planning.

20. Stress management for women extension officers (Nov. 8-12, 2010)

Stress management : An over view; Gender concerns in development; Women work environment : Job stress and its management; Positive attitude for effective performance; Time management, Change management to cope up stress; Emotional intelligence and interpersonal relation; Practical exercises on stress management (Yoga & Meditation exercises); Field visits to relevant institutions and Back home planning.

21. Market led extension for Agriculture and Allied sectors (Nov. 8-12, 2010)

Market led extension - Issues and Challenges; WTO-Implications on Indian Agriculture and Allied sectors; Agricultural marketing - Infrastructure, levels of marketing and management; Changing roles of Agricultural extension professionals in the context of market led extension; Extension approaches for Market led extension - Farmers groups, organizations and their networking; Public Private Partnership - An approach for remunerative marketing; Effective farming models - Contract, corporate and cooperative models; Information technology support for Market Led Extension; Quality driven supply chain management in marketing of agricultural produce; Marketing strategies for poultry & livestock products; Extension strategies for market led extension; Field visits to successful ventures and Development of market oriented action plans and back home planning.

22. Building Community Based Organizations for people empowerment (Nov. 22-27, 2010)

Community Based Organisations: Need and Importance; CBO’s : Formation and Management; Types of CBOS; Credit Based CBO’s; Commodity Based CBO’s; Natural Resource Based CBO’s; Community mobilization for building CBO’s; Capacity building for People’s empowerment (Training, Exposure visits, Demonstrations, etc.); Group dynamics and Leadership; Financial support for strengthening of CBO’s; Public Private Partnerships for promoting CBO’s; Market linkages for CBO’s sustainance; Field visits to successful CBO’s, Interaction with the stakeholders and Back home planning.

23. Extension methods for effective Transfer of Technology (Nov.29 - Dec.3, 2010)

Extension methods for Transfer of Technology : An overview; Extension Talk: Planning & Presentation; Skill teaching : Planning & Presentation; Instructional aids for Transfer of Technology; Small group discussion methods & techniques : Symposium, Panel, Debate, Buzz session, Brain storming, Field days, Campaigns, Farmer Field School, FLDs, On farm trails, Diagnostic field visits, kisan melas, Exhibitions; ICTs in Transfer of Technology : Internet, Farmers call centre, Video conferencing, Interactive expert system, Information kiosks, Community radio station, e-cultivation; Writing for Farmers : News stories, Success stories; Information materials, Radio and Video scripts : Planning, Preparation and Presentation; Institutional visits and Back home planning.

24. Community Based Natural Resource Management and Bio-diversity (Nov.29 - Dec.4, 2010)

Natural Resource Management : Need and Importance; Bio-diversity : Importance, policies, procedures and experiences; Community based natural resource management and Biodiversity : Approaches; Projects / Programmes for sustainable natural resource management : Watersheds, NPM, Social forestry, JFM and Irrigation; Ill effects of pollution on natural resources; Community mobilization and action for natural resource management; Participatory irrigation management through community based organizations; Role of NGOs in natural resource management; Extension strategies for promotion of natural resource management and biodiversity; Institutional visits and Back home planning.

25. Climate change and challenges in development sectors (Dec. 6-10, 2010)

Concepts of weather, climate, climate change and climate variability; Weather elements : Non-monetary input in agriculture; Impact of climate change and climate variability on agriculture and allied sectors; Assessing the consequences of climate change and climate variability for food and forest resources; Indigenous technologies for coping with climate change and climate variability; The level of greenhouse gas emissions and mitigation measures; Space technologies to address climate change; Disaster management in agriculture and allied sectors, Effects of climate change on Food Security; Extension strategies in relation to climate change; Field and Institutional visits and Back home planning.

26. Problem solving skills for effective organizational management (Dec. 20-23, 2010)

Problem solving skills : Need and importance; Approaches to problem solving; Problem solving tools and techniques – Fish bone diagram, six thinking hats, Delphi technique, nominal group technique, parato analysis etc.; Effective communication skills for better problem solving; Change management : a pre requisite to problem solving; Problem solving in teams; Leadership skills for problem solving; Conflict management and negotiation skills for problem solving; Creative thinking; Mind tools for problem solving – SWOT analysis and mind mapping; Identification of field problems and developing problem solving strategies by the participants and Back home planning.

27. Process documentation skills for effective extension services (Dec. 27-30, 2010)

Process documentation in agricultural development : Need and importance; The concept of task, process, and process documentation; Skills for process documentation – listening, writing, reading, analytical, observation, questioning, group discussion and electronic documentation skills for process documentation - observation, interview, focus group discussion, case study, content analysis, PRA, field diaries & records, secondary information and electronic documentation; Preparation of process documents based on field experiences – collection, processing, editing, and analysis of information; Presentation of process documents and sharing of experience and Back home planning by participants.

28. Promotion of precision farming for better profitability (Jan. 3-7, 2011)

Precision farming in Indian agriculture : An overview; Precision farming technologies in Agriculture and Horticulture; Precision farming technologies in Animal Husbandry : Dairy, Meat and Poultry; Precision farming in fish and prawn production; Microfertigation : A Precision Farming technology; Farm mechanization to promote precision farming; Suitable extension strategies to promote precision farming; Farm and Institutional visits and Back home planning.

29. WTO and its implications on Agriculture and Allied sectors (Jan.17 - 22, 2011)

WTO – Evolution and Implications of WTO on Indian Agriculture; Agreement on Agriculture (AOA); WTO agreement on SPS, TBT, TRIPS & IPRs, Dumping and Anti dumping laws and their impact on Indian agriculture; Export potentials and opportunities in the wake of WTO; Export competitiveness of livestock products in the wake of WTO; Post harvest Management & value addition for export; Role of APEDA in the export of agriculture and allied products; Extension reforms and Govt. initiatives to meet the challenges of WTO; Market intelligence for global and domestic trade; Linking small farmers to Domestic and global markets; Successful Public, Private Partnerships in agriculture and allied sectors; Extension strategies to derive the benefits of WTO; Institutional visits and Back home planning.

30. Participatory training methods for extension functionaries (Jan. 31 - Feb.5, 2011)

Participatory training for effective learning; Participatory training methods : An overview; Adult learning principles for participatory training; Innovative instructional aids for effective learning; Knowledge - based methods : participatory lecture/ extension talk, focused group discussion, buzz session, panel discussion, workshop method, symposium, syndicate groups etc.; Simulation methods : role plays, case method, management games and instruments etc.; Skill based methods: Assignments/ exercises, skill teaching, method demonstration etc.; Experiential methods : Sensitivity trainings; T.L. groups, transactional analysis, exposure visits etc.; Group exercises and practical experiences by the participants; Institutional visits and Back home planning.

Training Methodology of this Institute

The Institute follows novel methodologies to impart training which includes training need assessment of participants, ice breaking exercises, sharing of experiences, pre- knowledge and skills assessment, lecture cum discussions, case studies, role plays, individual and group presentations, brain storming, buzz sessions, panel discussions, field and institutional visits, simulated exercises, management games, daily recall sessions, video conferencing, demonstrations, mid-term training reviews, post-knowledge and skills assessment and course evaluation.

Follow up Studies

The Institute regularly conducts follow up studies at the client states to find out on the job applicability of training programmes organized by EEI, the practical problems encountered while applying, for further refinement and identifying emerging training needs in thrust areas for ensuing training calendar.

Consultancy Services

The institute is bestowed with renewed expertise in providing consultancy services in the areas like

• Organizing capacity building programmes:
  • EEI entered a MoU with Agriculture & Food Production, IMAGE, Govt. of Orissa for conducting training programmes on "Operationalisation of ATMA" for all the officers of Directorate of Agriculture & Food Production, Govt. of Orissa.
  • Conducting a training programme on "Accounts and service" matters to teaching and non-teaching working in ANGRAU.
• Monitoring and Evaluation:
  • Undertaking 3rd party monitoring and evaluation of ATMA in Andhra Pradesh.
  • Conducting 3rd party monitoring and evaluation of ATMA in UT of Andaman and Nicobar Islands.
  • Proposed 3rd party monitoring and evaluation of Fisheries programmes in Andaman & Nicobar Islands.
• Organization of workshops:
  • Conducted a State level workshop on Invasive alien species – A great threat to agriculture on 19th May, 2009 in collaboration with AP Biodiversity Board.
• Development projects – Formulation and report writing
• Preparation of data collection instruments
• Providing research guidance to the Ph.D scholars in the areas of rural development and extension management.

	Name:	Dr. R. Ratnakar
	Designation	Principal
	Cell	9440063569
	Email	ratnakar123@yahoo.com
A distinguished professional in the field of Agriculture Extension and a genius who has shone in several spheres of extension work such as Training and Management, Project Management, Capacity Building, Communication, Development Journalism, Extension Research and Teaching, Monitoring and Evaluation of on-going schemes and extension reforms in the country. In his successful career of 28 years till date, he guided extension research of greatest importance and current need to the society. Twenty four students of post graduate benefited by his boundless learning and intellectual brilliance. He is well recognized as a consultant to International, National and state organizations such as World Bank projects, Food and Agriculture Organisation (FAO-UN), the Royal Netherlands Embassy, Indo-swiss projects, ICRISAT and also a National facilitator to MANAGE and where he had the opportunity to visit USA, Japan, Philippines, Sri Lanka and Hong Kong and interact with esteemed professionals in various fields of extension. Dr. Ratnakar is also a recipient of International, National and State level awards including a International special recognition award for the outstanding contribution in capacity building of CFC-ICRISAT project in Asia and Cash award by the IWMI, Srilanka for the best paper presentation on Group managed irrigation system in A.P. at an International Conference. He received huge appreciation for a seminar presentation to the Research Scholars and Extension functionaries at University of Georgia, U.S.A. He also has to his credit 36 research papers and authored 9 books.

	Name:	Dr. DANDU JAGANNADHA RAJU
	Designation	Professor
	Cell	9989625226
	Email	prof.dj.raju@gmail.com
A renowned extensionist who has dedicated majority of his service to the farming community, Dr. Raju is well recognized and appreciated by the farmers of the West Godavari dist. of Andhra Pradesh for his unique services as a Training organizer and Head of Krishi Vignan Kendra, Undi. To his credit, he trained 6900 farmers, worked for farmer to farmer extension, successfully implemented SRI technique and initiated the seed village concept in 2001 in the district. As the Assistant Director of Extension, he played a key role in establishing and monitoring the 12 KVKs and 22 DAATT Centres of the University. Dr. Raju served as the former Registrar of Acharya N. G. Agricultural University and was instrumental in bringing new reforms in the University and in establishing the newly formed Horticultural University. Being highly empathetic to the farming community, he played a crucial role in establishing new Agriculture, Horticulture and Polytechnic colleges & Research Stations in the state so that more number of professionals are generated for rendering services to farmer. Dr. Raju was acknowledged for successfully organizing the 93rd Indian Science Congress and had a honour of receiving dignitaries of highest cadre, Mr. George W Bush, the President of USA, Dr. A. P. J. Abdul Kalam, the President of India and Dr. Manmohan Singh, The Prime Minister of India. He also had the opportunity to visit Japan and Malaysia to attend the World Rice Conference in 2004. Owing to his vast experience with farmers, Dr. Raju has been outstanding in fulfilling the role of a trainer at EEI since 2008. His unaffected modesty and gentle humour add to his wisdom that leaves a mark of excellence in his trainings. His area of specialization is motivation and capacity building of extension staff, entrepreneurship development and extension communication and management.

	Name:	Dr. M. Surya Mani
	Designation	Professor
	Cell	9849738102
	Email	medapati_mani25@ahoo.co.in
A gifted intellectual in the field of extension and excellent trainer with areas of specialisation in Farmer Field Schools, Participatory approaches, Monitoring and evaluation of Rural development programmes, Impact studies for FAO, IFAD, ATMA & RKVY projects in different states. With an astounding experience of 24 years in Teaching, Traininng and Extension Research, her services add value to the University. She has guided extension research in new and contemporary areas, Guided facilitators and monitored a number of Farmer Field chools on cotton, vegetables and paddy in A.P. and ICM paddy in Chattisgarh CTDP supported by IFAD and sugarcane TOF at RARS, Anakapalle supported by WHO. She had amazing skills in formation and strengthening of self-help groups. Her abilities as a teacher to Post Graudates of extension in the University are genuinely recognised. She has a number of International and National publications to her credit and her recent book on ‘Biotechnology for sustainable agriculture’ and a chapter in International policy series of an FAO publication deserve appreciation. At EEI, she is a well versed and dynamic trainer with six years of rich experience in organising both on and off-campus trainings effectively.

	Name:	Dr.B.Jamuna Rani
	Designation	Professor
	Cell	9246219200
	Email	jamunadhar59@redifmail.com
Dr. Jamuna started her career in the University in 1993 as Assistant Extension Specialist in the faculty of Agriculture and during the span of fifteen years she rendered her services in the fields of extension (1993-99), research (2000-01), teaching (2001-06) and training (2006 to date). She maintained good rapport with the farmers and all the functionaries at field and middle level wherever she worked and thus coordinated several activities related to the dissemination of need based technologies through various extension methodologies viz., rythu sadassu, on farm trials, RAWEP, field days, farmer days, kisan melas etc. She coordinated RAWEP for six years where she had an opportunity to work very close with the farming community. As a teacher she handled U.G. and Ph.D. courses and also was instrumental in framing new syllabus for four year degree programme (B.H.Sc.) and initiated the computer oriented courses related to mass communication. Owing to her vast experience her areas of specialization are Extension communication and Management, Gender issues and women empowerment, Formation of women groups and Networking, Promotion of PPP, Computer Applications and ICT. She conducted several need based training programmes which contributed to enhance her services as a good trainer. She has also rendered research guidance of quality to the Post Graduates.

	Name:	Dr. C. Padma Veni
	Designation	Associate Professor
	Cell	9441334802
	Email	changal_padma@yahoo.co.in
Dr. Veni served ANGRAU as Assistant Professor at SV Agricultural College, Tirupati in 1998 and educated UG and PG students in Agricultural Extension. She has guided a number of PG students in need based areas of extension research. Later she joined EEI during 2000 and took the role of a trainer, also taught Ph.D. students in agricultural extension. She has vast experience in organizing on and off-campus training programmes for the officers of development departments of southern states including Odisha. Her areas of specialization are Communication, Management, Gender, HRD, Personality development, Training management etc. As Senior Scientist at Farmers Call Centre, ANGRAU she served the farming community by answering queries on their field problems. Presently she is an Associate Professor at Extension Education Institute, Rajendranagar, Hyderabad having a total experience of 11 years. Her strength lies in her ease of communication to the audiences, whether students or trainees.

	Name:	Dr. Ch. Venu Gopal Reddy
	Designation	Associate Professor
	Cell	9848555322
	Email	vgreddy_challa@yahoo.com
Dr. Reddy has a rich academic background and has about 12 years of Post Graduate teaching and research experience in Agricultural Extension. Dr. Reddy was awarded Bapatla Agricultural College Silver Jubilee Gold medal in Ph.D. As a major Advisor, he has guided about 16 Post Graduate students in the field of Extension Education. Dr. Reddy has contributed over 40 Research Papers to leading national journals and edited two books. He has coordinated one research project on popularization of Forest GLVs in Tribal areas and has participated in several regional and National Seminars and Workshops. As a training director, he organized about 10 Pedagogy and Orientation and Refresher trainings for the faculty of ANGRAU. Dr. Reddy has trained a number of middle level extension functionaries in core extension management and communication skills at EEI. He has directed several on-campus and off-campus workshops on emerging extension approaches and methodologies. He is associated with five professional bodies of universities in India. His areas of interests are Extension management, Communication methods, Project management, Extension research and Monitoring and Evaluation of Developmental projects. He has greatly involved in monitoring and evaluation of Development Projects funded by Ministry of Agriculture and Rural Development.

	Name:	Dr. K. Madhu Babu
	Designation	Assoc. Professor
	Cell	8008808024
	Email	karra_madhubabu@yahoo.co.in
Dr. Madhu Babu joined the university in 1998 as Scientist (ToT), DAATTC, Nizamabad. Earlier he served the farming community as AO and MPDO where he received the best MPDO award for his outstanding services. He worked in IFAD Project in ITDA Bhadrachalam and received for his yeo-men service in implementing the project. He was also the Editor for the quarterly magazine SHABARI SRAVANTHI at Bhadrachalam. As a scientist (ToT) he took part in the radio programme “FIKARPADAKU” a maandalikam in local accent which has gained lot of popularity among the farming community. He had received appreciation certificate from the then Hon’ble Chief Minister of Andhra Pradesh for his outstanding services as member, first Afro-Asian Games held during year 2003. Dr. Babu worked as Coordinator DAATTC, Nalgonda and implemented many innovative extension programmes for the benefit of the farming community. He had received Best Extension Scientist Award from ANGRAU during the year 2008. He also given 175 TV programmes on various crop related aspects through electronic media and print media for the benefit of the farmers. With this rich experience, he has now taken the role of a trainer at EEI and is involved in organising need based trainings to officers of client departments of client departments.

	Name:	Mrs. R. Neela Rani
	Designation	Asst. Professor
	Cell
	Email	snr_neela@yahoo.co.in
Mrs. R. Neela Rani joined the University in January 2001 as an Assistant Professor in Extension Education Department of College of Home Science, ANGRAU and conducted courses to undergraduate students. She has organized two RHWEP programmes. Mrs. Neela worked on deputation as a Senior Faculty cum Centre Head for Women and Child Development at AMR-Andhra Pradesh Academy of Panchayat Raj and Rural Development, Hyderabad and conducted various training programmes to the state and district level resource persons on HIV/AIDS, INDIRAMMA, Tribal Welfare Department, Panchayat Raj and Rural Development Programmes. Conducted research and impact studies of Health and Family Welfare Department and developed related modules and materials. Evaluator cum Facilitator for CAPART projects. As a Subject Matter Specialist at KVK organized need based training programmes and FLDs for farm women and rural youth. She has rich field experience especially with rural women and is presently organizing trainings at EEI in her areas of interest like Gender concerns, Self help and Women development, Participatory approaches and Extension trainings.

	Name:	Dr. K. Bhagya Lakshmi
	Designation	Asst. Professor
	Cell	9908011456
	Email	bhagya.dunga@gmail.com
Dr. Bhagya Lakshmi has excellent academic career with Two Gold Medals from ANGRAU for obtaining highest Overall grade point in post graduation. She worked as district resource person for District Rural Development Agency, Srikakulam for Institutionalisation of Self Help Groups. Later she also worked with District Water Management Agency (DWMA) and served as a Course Director for District Livelihood Resource Center (DLRC) and conducted several capacity building activities for livelihood enhancement of the people in watershed areas. Her contributions at field level are well recognized and appreciated. In 2006 she joined in the ANGRAU as subject matter specialist (Home Science) in Krishi Vigyan Kendra, Amadalavalasa and conducted various vocational trainings, demonstrations and other extension activities, later, in 2008 she joined EEI as Asst. Professor and has outstanding skills in conducting training programmes to the development officers of client states. She is specialized in training areas such as Gender sensitization and Group led extension.

	Name:	Dr. K. S. Purnima
	Designation	Asst. Professor
	Cell	9676990217
	Email	purnimanaidu1@rediffmail.com
Dr. Purnima has a good academic conduct with ICAR–JRF for M.Sc. (Ag.) and highest OGPA for Doctorate from Extension Education Institute, ANGRAU, Rajendranagar. She has joined the University in September, 2007 and worked for a brief period at KVK, Rastakuntabai, Vizianagaram, Andhra Pradesh. During, her work period at KVK as Subject Matter Specialist (Extension), she has organized a number of need based training programmes for farmers, women and rural youth in different spheres and also participated in other field activities like FLDs, OFTs and Diagnostic field visits. As Asst. Professor at EEI, she is presently engaged in training middle level extension officers of client states. Her abilities as a trainer are recognized and her areas of specialization are Extension communication and Management, Information and communication technologies, Personality development trainings and Trainings in new contemporary areas. Besides training, she is also involved in Impact and Evaluation studies of various schemes and programmes of state and centre, conducted by EEI.